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Hi! I'm Elena, before starting ANIZ in 2018 I had a dream in my mind, I wanted to create special pieces that were unique and different, that's why I decided to get into fashion.
When I finished my studies I started working in a big fashion company, everything was so different from what I had imagined! When I experienced first hand the mass production and careless ways of the industry I was devastated, I didn't want to be part of that, I decided to quit and create something on my own, as hard as it might be.
Hi! I'm Elena, before starting ANIZ in 2018 I had a dream in my mind, I wanted to create special pieces that were unique and different, that's why I decided to get into fashion.
When I finished my studies I started working in a big fashion company, everything was so different from what I had imagined! When I experienced first hand the mass production and careless ways of the industry I was devastated, I didn't want to be part of that, I decided to quit and create something on my own, as hard as it might be.
Still in shock from what I experienced I decided to do everything differently, I wanted to create a brand based on my values, small productions, made locally in Spain where all the people involved would have fair wages and working conditions, and always caring for materials, doing upcycling, rescuing deadstock fabrics and using sustainable fabrics.
As an experiment, we designed some very special tops made from bridal deadstock fabrics. The bridal industry is really big here in Spain, so we contacted some suppliers who had many beautiful fabrics forgotten in warehouses and we rescued these treasures. With no resources at all we launched them on Instagram and they were a big hit, that’s when our signature top Heaven was born, and the rest is history…
¡Salimos en la TV! Nos hicieron una entrevista para un capítulo del programa Helvética de TV2 
